Jackie Chan promotes wildlife conservation

China’s attitude is changing towards the trading of illegal wildlife products such as rhino horns and elephant ivory, actor Jackie Chan said in London Feb. 13.

Chan made the comment during the launch of a new ad campaign aimed to convince Chinese consumers to cease buying rhino horn. China is the world’s biggest market for ivory products and shark fin soup.

Martial arts star and funny-man Chan is the ambassador for the US charity WildAid.

Many cheers for Chan

Fans took to Twitter to support the actor’s initiatives.




The primetime commercial will air on China’s CCTV.

‘Tools of the Trade’ (English) from WildAid on Vimeo.

Tools of the Trade’ (English) from WildAid on Vimeo.

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