China’s attitude is changing towards the trading of illegal wildlife products such as rhino horns and elephant ivory, actor Jackie Chan said in London Feb. 13.
Chan made the comment during the launch of a new ad campaign aimed to convince Chinese consumers to cease buying rhino horn. China is the world’s biggest market for ivory products and shark fin soup.
Martial arts star and funny-man Chan is the ambassador for the US charity WildAid.
Many cheers for Chan
Fans took to Twitter to support the actor’s initiatives.
— Simon Reeve (@simon_reeve) February 13, 2014
— Lucy Hockings (@LucyHockingsBBC) February 13, 2014
— Bonnie-Jill Laflin (@BJLaflin) February 11, 2014
The primetime commercial will air on China’s CCTV.
Tools of the Trade’ (English) from WildAid on Vimeo.