Marc Jacobs announced on Twitter he has changed his iconic over-exposed look in favour of using Miley Cyrus as the muse for the label’s new campaign.
The dark look, shot by David Sims, is new for the brand, which typically uses the over-exposed, bright, style of photographer Juergen Teller.
According to Women’s Wear Daily, Teller refused to shoot Cyrus.
Controversy is nothing new for the young star, who has repeatedly made news over the past year. While Cyrus has become known for her racy outfits and surprising antics, the Spring/Summer 2014 ad depicts a pensive Cyrus, modestly clad in an embroidered navy jacket and custom sneakers.
The ad screams teen-angst as two exhausted co-stars grace the background of the now-famous image as Miley’s pout shines in the forefront.
The young star has been closely connected to the Marc Jacobs brand, famously sporting a custom designed, all fishnet gown to the 2013 MET gala. In October, Cyrus wowed in a sparkling Marc Jacobs gown at the FGI Night of the Stars gala where she presented the designer with the Super Star Award.
She has also supported the New York-based designer’s causes, posing nude for the Jacobs ‘skin tee’, an item used to raise money for the NYU Skin Cancer Institute. Just two days ago, Cyrus posted a picture to her Instagram, in a pro-gay rights t-shirt designed by Jacobs.
Jacobs is also a fan of Cyrus, describing her as talented, intelligent, and genuine. According to the label, Cyrus is perfect for the theme of the campaign.
This ad marks yet another advancement in the star’s image, which has changed drastically over the past few years.
Photo source: https://twitter.com/marcjacobs