David’s Tea is adding social media to traditional fundraising tactics to raise money for hunger relief charities in Canada and the United States from Jan. 15 to 28.
In its #cupofwarmth campaign, the company will donate a cup of tea to a local charity for every time a person clicks on share a cup on its website, retweets its posts on twitter or shares its posts on facebook,
In addition, for every cup sold in stores, David’s Tea will donate one cup to a local charity in that area.
The ultimate goal is to give 150,000 cups of tea to those who need it the most.
Just one day into the campaign, #cupofwarmth is trending on twitter in Canada, aiding in the promotion of the campaign. Food Network Canada, Edmonton’s Food Bank and Winnipeg Harvest are among some of the organizations helping to spread the word on social media.
— DAVIDsTEA (@DAVIDsTEA) January 15, 2014
— Food Network Canada (@FoodNetworkCA) January 15, 2014
— Edmonton’s Food Bank (@yegfoodbank) January 10, 2014
— Winnipeg Harvest (@WinnipegHarvest) January 15, 2014
— Second Harvest (@2ndHarvestTO) January 15, 2014
In Ontario, the Second Harvest food bank in Toronto will receive the David’s Tea donations. The charity reports the number of client visits to food banks in the GTA has been increasing since the recession in 2008 (see the daily bread website for study results).
Tara Hebbelthwaite, Miss Oktoberfest 2013 and current Kitchener-Waterloo Food Bank volunteer, has been helping collect donations for the food bank for three years.
“I never quite understood how great the need for these types of organizations was until I began volunteering here,” said Hebbelthwaite . “I think it’s great when larger well-known companies get involved with food banks because it really does bring in a lot of awareness to an issue that often seems to be overlooked.”
The infographic below outlines some important information about where donations from the food bank go, who receives help from the food banks in the GTA as well as the growing need for food banks.
For a full list of food banks involved with the #cupofwarmth campaign in Canada and the United States, click here.